Adidas AG — Ethics Grade C+
Adidas AG receives an overall ethics grade of C+ (58/100) on CancelCo's corporate accountability database. Sector: Retail. Market cap: Large Cap.
Category scores
- labor: 50
- privacy: 70
- consumer: 55
- environment: 65
- humanRights: 60
Documented incidents (3)
- Kanye West Partnership Fallout (high, 2022) — Faced severe criticism for delaying the termination of its partnership with Kanye West following his antisemitic comments.
- Pandemic Wage Theft Allegations (medium, 2021) — Reports indicated Adidas failed to ensure that garment workers in its supply chain received full wages and severance during COVID-19 shutdowns.
- Stan Smith Greenwashing Case (medium, 2021) — French advertising regulator ruled Adidas misled consumers by claiming Stan Smith shoes were '50% recycled' when the standard was vague.
Documented good deeds
- Parley for the Oceans Partnership — Manufactured millions of pairs of shoes using recycled ocean plastic and phased out virgin polyester.
Ethical alternatives
- Patagonia — Industry leader in environmental activism and fair trade labor certification.