Alphabet Inc. (Google) — Ethics Grade D

Alphabet Inc. (Google) receives an overall ethics grade of D (34/100) on CancelCo's corporate accountability database. Sector: Technology. Market cap: Large Cap.

Category scores

• labor: 40
• privacy: 10
• consumer: 30
• environment: 75
• humanRights: 20

Documented incidents (3)

• Search Monopoly Ruling (high, 2024) — A US federal judge ruled that Google acted as an illegal monopoly to maintain its dominance in search and advertising markets.
• Incognito Mode Tracking (high, 2020) — Google faced a $5 billion lawsuit for tracking users even when they used 'Incognito Mode,' collecting data on hobbies, shopping habits, and 'most intimate and potentially embarrassing things.'
• Project JEDI and Dragonfly (high, 2018) — Employees protested Google's development of a censored search engine for China (Dragonfly) and military AI (Project Maven), leading to internal ethical crises.

Documented good deeds

• Carbon-Free Energy Target — Aiming to run all data centers on carbon-free energy 24/7 by 2030.

Ethical alternatives

• DuckDuckGo — Search engine that does not track your search history or profile you.