Booking Holdings Inc. — Ethics Grade C

Booking Holdings Inc. receives an overall ethics grade of C (47/100) on CancelCo's corporate accountability database. Sector: Travel / Technology. Market cap: Large Cap.

Category scores

• labor: 50
• privacy: 45
• consumer: 30
• environment: 50
• humanRights: 55

Documented incidents (2)

• Hidden fees and deceptive pricing (medium, 2023) — EU investigation found Booking.com used deceptive practices including hidden fees, fake urgency, and manipulative discount displays.
• Rate parity restrictions (medium, 2023) — Fined in multiple EU countries for anti-competitive rate parity clauses that prevent hotels from offering lower prices directly.

Documented good deeds

• Sustainable travel program — Travel Sustainable badge program helps travelers identify eco-friendly accommodations.