JUUL Labs Inc. — Ethics Grade F

JUUL Labs Inc. receives an overall ethics grade of F (14/100) on CancelCo's corporate accountability database. Sector: Consumer Goods. Market cap: Mid Cap.

Category scores

• labor: 60
• privacy: 65
• consumer: 5
• environment: 40
• humanRights: 30

Documented incidents (3)

• $438M Multi-state Settlement (high, 2022) — Settled allegations that it intentionally marketed high-nicotine vaping products to teenagers through social media and flavored 'skins'.
• $1.2B Youth Vaping Settlement (high, 2024) — The company reached a massive settlement with over 10,000 plaintiffs including school districts regarding the youth vaping epidemic.
• Lobbying Transparency Issues (medium, 2020) — Investigations revealed extensive back-channel lobbying efforts to influence FDA regulations and state-level flavor bans.

Documented good deeds

• Age-Gating Technology Research — Invested in Bluetooth-connected device technology to prevent underage usage of products.

Ethical alternatives

• Nicorette (Kenvue) — Focuses on smoking cessation rather than nicotine addiction expansion.