Lululemon Athletica Inc. — Ethics Grade C+

Lululemon Athletica Inc. receives an overall ethics grade of C+ (55/100) on CancelCo's corporate accountability database. Sector: Fashion & Apparel. Market cap: Large Cap.

Category scores

• labor: 50
• privacy: 85
• consumer: 60
• environment: 45
• humanRights: 40

Documented incidents (3)

• Body Shaming Controversy (medium, 2013) — The founder, Chip Wilson, stated that the brand's yoga pants 'don't work for some women's bodies' in response to quality complaints about pilling. The comments were widely condemned as exclusionary and fat-phobic.
• Supply Chain Transparency Probe (high, 2023) — A report by university researchers identified Lululemon among brands with supply chain links to Chinese textile hubs accused of using Uyghur forced labor. Shareholders have since pushed for more rigorous audits.
• Greenwashing Investigation (medium, 2024) — The Canadian Competition Bureau launched an investigation into Lululemon's 'Be Planet' marketing campaign. Critics allege the company's environmental impact has actually increased despite claims of sustainability.

Documented good deeds

• Mental Wellbeing Global Fund — Lululemon pledged $75 million by 2025 to support mental health advocacy and access to wellbeing tools for marginalized communities.

Ethical alternatives

• Girlfriend Collective — Exclusively uses recycled materials and provides complete factory transparency and size inclusivity.