Pernod Ricard — Ethics Grade C

Pernod Ricard receives an overall ethics grade of C (55/100) on CancelCo's corporate accountability database. Sector: Food & Beverage. Market cap: Large Cap.

Category scores

• labor: 70
• privacy: 80
• consumer: 45
• environment: 65
• humanRights: 55

Documented incidents (3)

• India Antitrust & Bribery Allegations (medium, 2023) — Indian authorities accused the company of violating spirit trade policies and providing financial guarantees to retailers in exchange for brand exclusivity.
• Resumption of Russia Exports (medium, 2023) — The company faced intense backlash for resuming exports of Absolut Vodka to Russia during the Ukraine conflict, leading to a quick reversal and boycott threats.
• Underage Marketing Complaints (medium, 2021) — The company has been called out by health advocates for social media campaigns that allegedly targeted demographics below the legal drinking age.

Documented good deeds

• Water Replenishment Initiative — Achieved 100% water replenishment in high-risk watersheds where they operate spirits production.

Ethical alternatives

• Rémy Cointreau — Superior sustainable agriculture practices and transparent supply chain reporting.