Pinterest, Inc. — Ethics Grade C-

Pinterest, Inc. receives an overall ethics grade of C- (42/100) on CancelCo's corporate accountability database. Sector: Social Media. Market cap: Large Cap.

Category scores

• labor: 25
• privacy: 60
• consumer: 40
• environment: 70
• humanRights: 45

Documented incidents (3)

• Gender and Racial Discrimination (high, 2020) — Former COO Francoise Brougher sued Pinterest for gender discrimination and retaliation, leading to a massive settlement and public outcry over company culture.
• Misinformation and Self-Harm Content (medium, 2021) — The company faced criticism for failing to adequately filter content promoting eating disorders and medical misinformation despite public pledges to do so.
• Systemic Culture Failure (medium, 2022) — Multiple female executives of color resigned citing 'secretive' and 'exclusionary' leadership practices, triggering shareholder lawsuits regarding board oversight.

Documented good deeds

• Compassionate Search — Implemented 'Compassionate Search' features that provide mental health resources and activities for users searching for distressing terms.

Ethical alternatives

• Mastodon — Decentralized, non-profit structure with no data harvesting or ad-based algorithmic manipulation.